GoHighLevel Review: Everything You Need To Know in 2023!

GoHighLevel Review

Business owners need reliable tools to efficiently operate. GoHighLevel is a powerful customer relationship management platform that has gained immense popularity in recent years due to its all-inclusive solution. 

Its capabilities enable companies to manage leads, automate marketing campaigns and maximize efficiency across the board. By leveraging this highly advanced platform, businesses can optimize operations from start-to-finish. 

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The latest buzz surrounding GoHighLevel may have piqued your interest, but is it worth all the fuss? Delving into our GoHighlevel review, this article will offer comprehensive insights on everything you need to decide if this platform can align with your company’s objectives by 2023.

What is GoHighLevel?

GoHighLevel Review

As one of the most competent platforms catered towards marketing agencies, GoHighLevel provides various services such as campaign creation and execution, lead tracking/management, and holistic relationship management systems. 

Simultaneously providing marketers with detailed analytical results via automated capture systems. The tool also boasts a unique SMS service useful in communicating with prospective clients. 

Additionally, leveraging the power of AI specifically through Content AI; this software provides creative communicators different ideas regarding topic selections or respective language tonalities. Upon review of the Automation module, it is evident that the generated results are readily available for viewing.

Businesses can take advantage of Content AI, an AI–powered writing assistant, to generate content more quickly and effectively. This tool allows them to create multiple variations of content with specific tones and keywords, allowing them to reach a wider audience.

The utilization of Go HighLevel as a marketing platform presents a robust option for businesses seeking to streamline operations and enhance engagement with their intended audience. Agencies have a lot to gain from utilizing this solution, as it streamlines the selling process and facilitates expansion of service offerings.

Among its many advantages is the incorporation of robust lead generation tools. Additionally, software-as-a-service (saas) options are also available for resale under one’s own brand.

What are the GoHighLevel Pros and Cons?

GoHighLevel is a popular choice for businesses of all sizes, boasting features such as lead generation, customer relationship management and appointment scheduling. While it has many advantages, there are drawbacks to consider too.


All-in-One Marketing Platform

GoHighLevel provides a complete suite of business tools, eliminating the requirement to use multiple applications. This allows businesses to streamline their sales and marketing operations on one platform, resulting in time and cost savings.

Customizable Campaigns

GoHighLevel enables businesses to craft campaigns that are tailored to their precise requirements, facilitating the targeting of ideal customers and resulting in improved conversion rates.

Automated Follow-Ups

GoHighLevel’s automation capabilities offer businesses the opportunity to streamline their follow–up messages and reminders, ensuring they remain at the forefront of customers’ minds.

Advanced Reporting

GoHighLevel equips businesses with comprehensive reports that give insight into their sales and marketing performance. Armed with this data, enterprises can make informed decisions to optimize their campaigns and maximize results.

Easy Integration

Go HighLevel offers a smooth interface with numerous other software platforms, such as Zapier and Google Calendar, allowing businesses to effortlessly integrate this solution into their existing operations. 

User-Friendly Interface

GoHighLevel offers an intuitive interface to streamline the onboarding process for businesses, saving time and simplifying adoption of the platform.

This is backed up by excellent customer support, ensuring a smooth transition and successful implementation. GoHighLevel also offers a dedicated team of experts available to answer questions and provide assistance whenever needed, making it easy for customers to get the most out of their product.

Affiliate program

Satisfied customer can participate in the affiliate program and nurture new leads to get additional commissions at the end of the month. 


Limited Customization

GoHighLevel provides customizable campaigns, however some organizations may find that the customization options are restricted in comparison to other platforms.

Steep Learning Curve

GoHighLevel’s user–friendly interface can be deceiving; the platform has a steep learning curve, which may prove intimidating for certain users. 

Limited Integrations

Go High Level won’t be the perfect fit for all businesses, as it only integrates with certain software solutions.

No Free Plan

GoHighLevel does not offer a free plan, which can be detrimental for businesses just getting started or with limited resources.

Additionally, GoHighLevel’s mobile app doesn’t offer the same functionality as the desktop version, which can be inconvenient for users who need to manage their sales and marketing operations on the go.

Limited Custom Fields

GoHighLevel’s customization capabilities are restricted, making it an unsuitable option for companies that require extensive field personalization.

Limited API Access

GoHighLevel’s API access is severely restricted, which can put businesses in a difficult position if they need more sophisticated automation features.

What are GoHighLevel Key Features?

GoHighLevel Review

Go High Level is a comprehensive solution for streamlining and optimizing operations of small to medium–sized enterprises.

GoHighLevel is a powerful online business tool that features lead generation, customer management, appointment scheduling, payment processing and more – helping companies save time and increase efficiency.

Key features of GoHighLevel include automated marketing campaigns for better engagement with customers; advanced analytics to track user behavior; integrated CRM system to manage contacts; and an intuitive calendar for easy appointment booking.

Lead Generation

GoHighLevel’s lead generation feature provides businesses with the ability to create tailored landing pages and forms that can capture leads directly from their website, as well as integrating with popular third–party lead generation tools like Facebook Lead Ads and Google Ads.

This makes it easy for businesses to manage leads from multiple sources in one place.


Go High Level CRM feature offers businesses a central repository to store customer data, such as contact information, communication records and notes that is comparable to the big dogs such as Hubspot.

Automation tools like GoHighLevel CRM makes companies stay in touch with customers and streamline the sales process.

It simplifies your interactions with prospects, allowing you to easily follow up via calls, emails, or text messaging and manage campaigns using a single GoHighLevel dashboard.

Additionally, GoHighLevel enables you to send messages directly from the platform to leads on your Google My Business or Facebook page.

The true power of GoHighLevel lies in its automation workflow builder: visually stunning and highly effective marketing automations can be created using various conditions and workflow actions.

This versatility makes it easy to integrate CRM and marketing automation into your sales funnel (like ClickFunnels) – a feature I appreciate greatly since it is drag and drop and help you create beautiful pages even with little experience in creating a funnel and website.

What sets GoHighLevel apart from other platforms is that its single software solution provides both email/SMS marketing automation and a CRM.

Appointment Scheduling

GoHighLevel’s appointment scheduling feature gives businesses the power to create booking pages tailored to their needs, seamlessly syncing with their calendar and availability. Automated reminders and follow–up messages reduce no–shows, boosting customer retention rates in the process. 

Automated Marketing

GoHighLevel’s automated marketing feature provides businesses with the ability to craft personalized campaigns that reach customers across multiple channels, such as email, SMS, and voicemail. What’s more, this platform also includes customizable templates and automation tools which enable companies to save time whilst boosting engagement. 

Payment Processing

The payment processing feature streamlines businesses’ ability to accept payments, eliminating the need for third–party tools. It offers a variety of payment options such as credit cards and ACH transfers, plus includes tools for managing refunds and chargebacks – making it an all–in–one solution.

Snapshot and templates

GoHighLevel agency unique features, such as Snapshots and Templates, enable you to effortlessly share high level funnels, emails/SMS campaigns, workflows, triggers and other components related to your funnel across different accounts.

One of the most beneficial aspects of sales funnel and marketing tools is their pre–made Snapshots, which cover multiple industries. With just a few clicks, you can have access to all the tools necessary for creating and running successful campaigns.

This feature is invaluable for any marketer, enabling quick entry into any industry with everything needed to generate leads and sales quickly – while allowing adjustments along the way.

For marketing agencies, GoHighLevel provides a template to set up other clients’ accounts with just a few clicks, saving time and effort.

Here are some of the snapshots provided for a GoHighLevel account:

  • Attorney Snapshots
  • Auto Dealers Snapshots
  • Chiropractor Snapshots
  • Dentist Snapshots
  • Gym Snapshots
  • Hair Salon Snapshots
  • Home Services Snapshots
  • Marketing Agency Snapshots
  • Martial Arts Snapshots
  • Medical Snapshots
  • Mortgage Snapshots
  • Real Estate Snapshots
  • Restaurant Snapshots
  • Solar Snapshots
  • Yoga Studio Snapshots

Mobile app

GoHighLevel Review

GoHighLevel sets itself apart from the competition with its outstanding mobile app, providing

GoHighLevel sets itself apart from the competition with its outstanding mobile app, providing users on–the–go access to various capabilities such as an overview report of opportunities, pipelines, and conversion rates.

Additionally, they can manage conversations with their contacts across different communication channels such as email, text, Facebook and Google My Business messages.

GoHighLevel’s mobile application allows you to use to dial–up phone numbers, add/edit/manage contacts, manage review requests and access the calendar & appointment dashboard.

Available for both Android and iOS users in app stores under ‘Lead Connector,’ Go High Level allows rebranding and white–labeling of the entire mobile app for use by them and their clients.

GoHighLevel Calendar and appointments

GoHighLevel simplifies your scheduling process with its powerful calendar and appointment–setting tools.

Its Calendar tool gives you the ability to automate appointments while keeping control of your calendar; set availability, manage appointments directly from the GHL dashboard, send people directly to your appointment booking page, add a widget to your site and trigger automation based on calendar events.


GoHighLevel enables you to amalgamate a range of features into one platform for maximum efficiency, ensuring the ideal blend of usability and performance without any compromise.

The integration of the calendar with High–Level funnels guarantees that you and your clients benefit from the platform’s interactions in the best possible way, streamlining your scheduling and sales processes.

You can also access GoHighLevel’s training resources from their support team or community to help you master the integration features, enabling you to effectively grow your business and attract new clients.

Membership sites

GoHighLevel Memberships offer a range of content, from free to paid access.

By setting up a membership, your clients can acquire access to your training materials while you gain more authority over the content you produce.

You can even use GoHighLevel as a course builder for an additional source of income.

Reputation manager

Reputation Management is an invaluable tool for getting reviews and managing online reviews. This GoHighLevel feature helps encourage customers to post positive feedback about your business, thereby enhancing credibility and drawing in new clients. It does it by using automatic review requests. 

In summary, Go High Level offers a centralized platform for lead generation with complete features such as CRM, appointment scheduling, automated marketing, and payment processing – all designed to help businesses save time, increase efficiency, helps you send out review, and improve customer retention.

What is GoHighLevel’s Pricing?

GoHighLevel Review

GoHighLevel pricing is tailored to meet the features and requirements of each user, including a 14–day free trial. The Agency Starter plan costs $297 per month, while the Agency Pro plan ranges from $97 to $497 per month.

These plans allow users to white–label the platform and resell it as their own, making them ideal for business owners and entrepreneurs who want an all–in–one marketing automation platform.

What You Get:

  • Basic Plan: Includes access to all features except for white labelling, automation, and cloning. This plan is ideal for startups and small businesses.
  • Pro Plan: Includes all features, including white labelling, automation, and cloning. This plan is ideal for established businesses and agencies looking to scale.
  • Agency Plan: GoHighLevel for your agency Includes all features, plus additional resources such as training and Go High Level Support and live chat ( including a chat widget). This plan is ideal for larger agencies and businesses looking for a complete solution.

What You Don’t

  • The basic plan does not include SMS and MMS messaging
  • The Pro plan does not include unlimited automations and Zapier integration
  • The Agency plan does not include white-labelling and advanced reporting features

Is GoHighLevel Worth it?

GoHighLevel is an all–encompassing sales and marketing platform designed to help businesses increase leads, sales, and customers despite the high cost of marketing. 

The platform offers a range of features including a sales funnel builder, CRM, website builder, email/SMS marketing automation, appointment bookings and analytics. 

To make it even more attractive to customers, GoHighLevel provides a free 14–day trial as well as complete website building capabilities with built–in email systems and an agency portal.

Additionally, white–labeled options are available for those looking for extra customization. However, the platform does have some limitations such as limited integration options and underwhelming customer support.

The pricing model includes three types of accounts ranging from $497 per month; GoHighLevel is suitable for marketing agencies, sales teams, entrepreneurs and local businesses who are looking to streamline their marketing resources.

With features such as automation tools and CRM integration, plus its competitive pricing, GoHighLevel is worth it for those who need an all–in–one marketing and sales platform that can consolidate most business tasks in one location. In my GoHighLevel review 2023 I recommend using this platform to generate more business and revenue. 

What Are Some Alternatives?

Are you looking for alternatives to GoHighLevel? Check out these options for Gohighlevel Alternatives: 


HubSpot is a widely used CRM that provides powerful features such as marketing automation, sales automation, and customer service management. Its free version offers limited capabilities at an unbeatable price point – making it one of the most cost–effective solutions available!


ActiveCampaign is a popular CRM tool that boasts a variety of features, such as email marketing, sales automation and customer service management. Plus, with its easy-to-use drag–and–drop email designer and visual automation builder even beginners can get up to speed quickly. 


Salesforce is a renowned CRM tool, well–deserving of its reputation. It offers an extensive range of features from sales automation to marketing automation and customer service management; plus it’s highly customizable – perfect for businesses with complex requirements. 


Pipedrive is a CRM tailored to sales teams, offering an intuitive visual pipeline that gives you insight into where each lead stands in the buying journey. It also comes with plenty of integrations, making it ideal for businesses with unique requirements. 

Zoho CRM

Zoho CRM is a comprehensive platform for Customer Relationship Management, providing sales automation, marketing automation and customer service management. It also has an economical free version with limited features, making it ideal for small businesses on a tight budget.

ClickFunnels 2.0

ClickFunnels is a well-known and widely used marketing automation platform that has been a popular choice for businesses and entrepreneurs looking to create effective sales funnels. With its intuitive interface and a wide range of features, ClickFunnels has gained a reputation as a leading platform in the industry.


Copper is a CRM tailored to Google Workspace users, featuring sales automation and customer service management capabilities, plus a visualized sales pipeline. You can take advantage of their free trial offer to test out the platform before committing. 


Freshsales is an ideal CRM solution for businesses that rely heavily on phone sales, providing powerful features such as automated sales and marketing processes, customer service management and a visual representation of your pipeline. 

It also comes with its own built–in telephone system – making it the perfect choice.

In addition, if you are already using one of these platforms, switching to GoHighLevel is simple. GoHighLevel helps to make a fast and effective transition. 

Wrap-Up and My Take on GoHighLevel

To sum up our Go High Level review, this tool is an integrated CRM and marketing automation platform that provides small business owners, entrepreneurs, and agencies with the tools they need to run their operations efficiently.

GoHighLevel stands out for its affordable pricing, unique white–label feature, and comprehensive functionality – making it a top choice for those wanting to optimize digital marketing campaigns.

GoHighLevel is a reliable and effective marketing tool that can help businesses improve their marketing efforts and achieve desired results. Its extensive features, detailed reporting tools, and intuitive dashboards make it an excellent option for anyone looking to streamline their marketing efforts.

Frequently-Asked Questions (FAQ)

What is GoHighLevel, and what features does it offer?

GoHighLevel is an all-in-one sales and marketing platform, offering a comprehensive website builder with funnel & membership options, integrated CRM capabilities, email campaigns and more. 

Perfect for marketers, agencies, sales teams, professionals, and entrepreneurs looking to streamline their marketing & sales processes; it’s also ideal for local businesses seeking solutions in this area. 

What are the pricing plans for GoHighLevel, and is it worth the cost?

GoHighLevel offers various pricing plans, commencing at 297 per month with unrestricted sub–accounts. Although it lacks compatibility with many applications, GoHighLevel is an exceptional system for those seeking to integrate their marketing resources and streamline their workflow. 

Customer can read more HighLevel reviews from other customers to understand all the impressive features available. 

Who is GoHighLevel best suited for, and what are its benefits?

GoHighLevel is the perfect solution for agency owners and marketers dealing with multiple small businesses. It offers robust campaign tracking, intuitive dashboards & comprehensive reporting tools, plus email marketing, SMS marketing, appointment/booking software, tracking & reputation marketing – all in one place via a single platform!

Who owns GoHighLevel?

GoHighLevel, also known as “High Level,” was established by Shaun Clark and Varun Vairavan in April 2018. The platform has gained immense popularity and currently boasts over 10,000 marketing agencies and 500,000 client accounts. 

The founders created GoHighLevel to simplify the lives of marketing agency owners by automating and expediting the process of creating businesses for new clients, as well as managing and growing these businesses. 

High Level also enables agency owners to save both time and money that would have been spent managing multiple software tools and platforms. Additionally, small business owners can benefit from GoHighLevel by using an affordable all-in-one platform to manage all their business tools in one dashboard.

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