ClickFunnels vs GetResponse: Which is Better in 2023?

ClickFunnels vs GetResponse which one is better for you? GetResponse and ClickFunnels are leader marketing software. When it comes to digital marketing, selecting the right tools is essential for achieving success.

Two popular options for businesses in 2023 are ClickFunnels and GetResponse. Both platforms offer a range of features for email marketing, landing pages, and sales funnels – but which one is better suited to your business needs?

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To help you make an informed decision, this article will look in–depth at the similarities and differences between these two solutions and how they can help to grow your business. 

Let’s dive in!

What are the Pro and Cons of GetResponse Vs ClickFunnels?

Email Marketing✅ Offers email marketing and automation features✅ Offers email marketing and automation features
Landing Pages✅ Offers landing page creation capabilities✅ Offers landing page creation capabilities
Webinars✅ Offers webinar features❌ Does not offer webinar features
Marketing Automation✅ Offers marketing automation features❌ Does not offer marketing automation features
CRM✅ Offers CRM capabilities✅ Offers CRM capabilities
E-commerce✅ Integrates with multiple e-commerce platforms❌ Does not offer e-commerce capabilities, but let user create an ecommerce store
Forms and Surveys✅ Offers form and survey creation capabilities❌ Does not offer form and survey creation capabilities
Advanced Analytics✅ Provides advanced analytics features✅ Provides advanced analytics features
Integrations✅ Integrates with multiple third-party tools✅ Integrates with multiple third-party tools
Pricing Option✅ Starting price of $15 per month❌ Starting price of $127 per month



  • Affordable pricing
  • Offers email marketing and automation features
  • Provides CRM capabilities
  • Offers e-commerce integrations
  • Complete GetResponse dashboard to manage sales and marketing


  • Landing pages are not as customizable as ClickFunnels
  • It does not provide as powerful sales funnel creation capabilities as ClickFunnels



  • Offers powerful sales funnel creation and follow-up funnels capabilities
  • Provides customizable landing page templates
  • Tons of tools to build websites and ecommerce stores
  • Email support and chat support
  • Impressive library of templates


  • More expensive than GetResponse
  • It does not provide as many email marketing and automation features as GetResponse

What is ClickFunnels?

ClickFunnels is an intuitive, web–based platform that enables businesses to effortlessly create and manage sales funnels, landing pages, and marketing strategies.

Founded by Russell Brunson in 2014, ClickFunnels has quickly gained immense popularity among marketers, entrepreneurs, and small business owners due to its ease of use, flexibility, and range of features.

It enables businesses to create high–converting sales funnels, upsell, and down–sell pages, order forms, and membership sites without coding or design skills.

Furthermore, it offers integrations with various third–party tools and services making it a comprehensive digital marketing solution.

What is GetResponse?

GetResponse offers an integrated inbound marketing package that combines email marketing, website creation and automated services to help businesses create, send and track their campaigns.

The platform also provides the tools needed to build landing pages and manage their overall marketing efforts.

GetResponse’s pricing starts at $15 per month, varying based on the number of subscribers. It shares some similar features with ClickFunnels; however, its strength lies in its email marketing capabilities.

What Are The Main Differences Between ClickFunnels vs GetResponse?

Both ClickFunnels and GetResponse are go–to marketing tools for businesses looking to bolster their online presence and sales.

Although they cater to different needs, there are key differences between them that set them apart, including pricing models, features offered and customer service options.


ClickFunnels is a sales funnel builder designed to help businesses produce and manage their sales funnels and landing pages with ease.

GetResponse, on the other hand, offers an all–in–one marketing solution that includes email marketing, website building, and marketing automation services – perfect for those looking to take their business or course platform to the next level.


Compared to GetResponse, ClickFunnels provides a more comprehensive set of features tailored for creating sales funnels; this includes upsell and down–sell pages, order bump tools and affiliate management options.

GetResponse also has its own advantages with a comprehensive email marketing service featuring automation workflows, A/B testing, list segmentation and even a built–in CRM system unavailable in ClickFunnels.


ClickFunnels is typically pricier than GetResponse. It offers two plans – Basic at $127/month and pro at $157, while GetResponse comes with four options starting from the Professional plan at $49/month. 


ClickFunnels offers a broader range of integrations than other platforms, including PayPal, Stripe, WordPress, Salesforce, Shopify, and ClickBank. As such it is the ideal platform to build and manage your sales funnels.

In summary; GetResponse is an all–in–one marketing solution with email marketing, website building, and automation services that allow you to create marketing campaigns and different automation, with the use of an autoresponder, and other tools to build an email list. 

ClickFunnels offers complete funnel management capabilities. Depending on your needs, either of these solutions will help you reach your goals.

ClickFunnels Features

ClickFunnels is an in–demand platform for constructing sales funnels and designing captivating landing pages to help businesses increase their online conversions and grow their customer base.

Here are nine key ClickFunnels features:

Drag and Drop Editor

ClickFunnels’ intuitive drag–and–drop editor makes it easy to create custom landing pages and sales funnels, with no coding skills necessary.

This feature enables users to design their pages and funnels quickly and easily, making ClickFunnels an excellent tool for marketers and entrepreneurs.

A/B Testing

With ClickFunnels’ A/B testing capability, users can experiment with different versions of their landing pages and sales funnels to identify the most successful design or copy for converting visitors into customers – a critical feature!

Email Integrations

ClickFunnels gives users the ability to sync with popular email marketing services like Mailchimp, Aweber and ActiveCampaign. This allows them to capture leads more efficiently and keep their target audience engaged with their brand.

Payment Integrations

ClickFunnels seamlessly integrates with several payment gateways, such as PayPal and Stripe. This capability allows users to effortlessly accept payments for their products and services directly through their funnels and landing pages.

Upsell and Downsell Pages

ClickFunnels enables users to create post–purchase upsell and down–sell pages, providing an effective way to boost revenue and enhance customer lifetime value.

Membership Sites

Through ClickFunnels, users can create membership sites that offer exclusive content and resources to their customers. This great feature allows businesses to build a loyal customer base while providing sustained value for subscribers. 

Funnel Templates

ClickFunnels offers an array of pre-built templates to help users kickstart their campaigns in no time. This feature is a great way to save time and simplify the process of building funnels. The quick customization capabilities make it easy for users to create a professional, customized funnel that meets their needs.

Affiliate Management

With its affiliate management feature, ClickFunnels makes it easy to monitor and reward affiliates for their efforts. This powerful tool is an effective way to motivate referrals and drive more sales through referral marketing.

Webinar Funnels

ClickFunnels’ webinar funnel templates provide an ideal platform for businesses to promote and host paid webinars from their landing pages, allowing them to capture leads and interact with potential customers. 

Get Response Features

GetResponse is a powerful platform that offers numerous features, such as:

Email Marketing

GetResponse offers a comprehensive email marketing tool to help users craft and distribute professional–looking emails to their subscribers. The platform further provides advanced capabilities such as email segmentation, A/B testing, and autoresponders.

Landing Pages

The landing page builder simplifies creating and publishing effective, high–converting pages. With a plethora of customizable templates and design tools, users can craft attractive pages that perfectly align with their brand & messaging.


The webinar solution empowers users to host live and on–demand events that captivate their audience and foster conversions. Furthermore, the platform provides advanced capabilities such as screen sharing, polls, and Q&A sessions.

Marketing Automation

GetResponse’s marketing automation tool allows users to construct automated workflows that nurture leads and customers based on their activity. It offers an extensive selection of triggers and actions, making it effortless to create highly personalized, effective campaigns. 


GetResponse’s CRM solution offers users a comprehensive way to manage contacts and track their interactions. Furthermore, it provides powerful features for lead scoring, nurturing and sales automation. This is essential for those building an effective customer support. 


With GetResponse’s e–commerce solution, users can create and manage their own online stores, streamline their sales & marketing processes, as well as monitor their sales & revenue performance.

Forms and Surveys

GetResponse’s Forms & Surveys solution enables users to craft and publish personalized forms and surveys for gathering valuable customer feedback and data. The platform also boasts advanced features such as conditional logic, analytics, etc. 

Advanced Analytics

Gain deeper understanding of the success of your campaigns with GetResponse’s advanced analytics. It provides detailed data on open rates, click–through, conversions and revenue as well as A/B testing and ROI tracking capabilities.


Integrate GetResponse with a range of third–party tools and platforms, such as CRMs, e–commerce solutions, live chat, and social media. Plus, take advantage of the robust API to create custom integrations.

Who can make the best use of ClickFunnels?

ClickFunnels is a powerful resource that can help businesses and individuals alike build persuasive sales funnels and landing pages.

Here are some examples of who can make the best use of ClickFunnels:

E-commerce businesses: ClickFunnels can help e-commerce businesses create high-converting sales funnels and landing pages, increasing their sales and revenue. The higher end plans allow users to create unlimited funnels, great for bigger stores. 

Digital marketers: like GetResponse, ClickFunnels can help digital marketers create effective marketing campaigns by providing them with various marketing tools and features.

Coaches and consultants: ClickFunnels can help coaches and consultants to create landing pages and sales funnels that can help them to generate leads and convert them into paying clients. In addition, they can become ClickFunnels affiliate, and earn additional commissions. 

Affiliate marketers: ClickFunnels also help affiliate marketers to create landing pages and marketing funnels that can help them to promote and sell products effectively.

Small business owners: ClickFunnels can help small business owners to create landing pages and sales funnels that can help them to grow their businesses and increase their revenue.

Who can make the best use of GetResponse?

GetResponse is a versatile marketing platform that can benefit many businesses and individuals. Some of the most common users who can make the best use of GetResponse include:

Small businesses: GetResponse’s affordable pricing plans and user-friendly interface make it an ideal tool for companies that want to create effective email marketing campaigns without breaking the bank.

E-commerce stores: GetResponse’s e-commerce features, such as product recommendations and abandoned cart emails, can help e-commerce businesses increase sales and revenue.

Digital marketers: GetResponse’s advanced automation and segmentation features make it an excellent tool for digital marketers who want to create targeted campaigns that deliver personalized messages to their audiences.

Bloggers and content creators: GetResponse’s landing page builder and webinar features can help bloggers and content creators generate leads and grow their audience.

Non-profit organizations: GetResponse’s donation form and fundraising features make it an ideal platform for non-profit organizations that want to raise funds and engage with their supporters.


To summarize, ClickFunnels and GetResponse are powerful marketing tools with features designed to help businesses and individuals create effective sales funnels and landing pages with an easy drag-and-drop builder.

ClickFunnels’ pricing may be more expensive than GetResponse’s, but it could be better than GetResponse, since it offers various discounts, refund policies, an affiliate program and the ability to integrate with over 100 online services with the funnel building service. 

Conversely, GetResponse is more affordable but lacks these features. Ultimately, decide which one is better for you based on your business goals. Hopefully this detailed comparison helped you to make up your mind. 

Frequently Asked Questions

What are ClickFunnels and GetResponse?

ClickFunnels is an online marketing platform focusing on sales funnels and landing pages, while GetResponse provides email marketing automation with conversion funnel and website–building capabilities. 

What are the main differences between ClickFunnels and GetResponse?

ClickFunnels offers Share Funnel capabilities, drag–and–drop editing, and is tailored to creating sales funnels and landing pages. In contrast, GetResponse boasts a wider range of integrations, robust email marketing features and is focused on automating email campaigns. 

Which platform is better for email marketing?

When it comes to email marketing, GetResponse takes the cake by offering a host of features and automation tools that ClickFunnels simply can’t match. GetReponse marketing tool is best for email marketing and building email list. 

Which platform is better for sales funnels and landing pages?

Choosing ClickFunnels for sales funnels and landing pages is a no–brainer. It’s tailored to these purposes, offering features like drag–and–drop editing and the Share Funnel feature – making it the ultimate choice.

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